Q: A complete child care website for only $395.00? What’s the catch? A: Technology and software continue to change. By using industry standard development tools and partnering with leading hosting and domain management companies we are able to create affordable custom websites for child cares with no monthly fees. Starting in year 2, you pay a single annual hosting invoice of $60 Q: What would my child care website look like? A: Since we custom design each site, its impossible to show you templates. We select colors that match other marketing materials or logo’s that you already have, we use fonts that are easy to read, we write text for each page based on your keywords and key phrases, we add your logo, pictures of your products, people or facilities as well as stock photos representative of your business. see sample child care website here Q: What are the basics of child care web design? A: As discussed above and here, consumers like sites that load quickly and are easy to navigate. In addition, the following components are critical to developing websites that score well in search engine results: Title Tags Alt Tags  Key words in text Key phrases in text Proper amount of text Proper text to key word ratio  Key word or key phrase placement at page, paragraph and sentence level. Link text External links Q: What are other features of child care marketing on the internet? A: Other internet marketing techniques include e-mail marketing, PPC advertising (key word buys in Google or Overture), flash and other multimedia presentations , internet press releases, link exchanges, banner ad campaigns. child care internet marketing .com can provide all of these additional services. Q: I have a listing in a on-line child care directory or online yellow pages, isn’t that enough? A: No, for two reasons. The major search engines operate based on very complex algorithms that essentially estimate the applicability of a web page to a particular key word. These formulas are constantly being modified to provide more accurate search results. Current trends towards localization suggest that the “directory traps” will lose position as more geographically accurate listings are added. Call us to talk about the move towards localization. The second reason is less complicated. Directories put you right next to all of your competition, forces your listing into a standard format and will not (as far as we know) optimize your particular listing for search engines. We encourage our clients to have as many listings (which create external links to your website as possible) but we would not recommend depending on a directory as your sole internet marketing focus. Q: I have a website already, why would I want to work with child care internet marketing .com? A: We work with companies that have existing websites that do not score well in search engines for important key words, key phrases or specific geographical locations. It’s very difficult to increase rankings of existing sites. Many manufacturing companies, government organizations and large service companies have multiple websites. There is no rule that says you can only have one website. Q: How popular is “child care” as an internet search term? A: There are over  millions of monthly searches for ‘child care’ and related terms. Call us at 877- 7 WEB NOW to find out how many searches there are for your area and specialty. Contact us with your questions. Call 610-304-5192 or e-mail here.